More Clients.
Higher Rates.
Less Guessing.
The specialist marketing consultant for headshot photographers. I help you rank on Google, attract corporate clients, and charge what your work is genuinely worth — with strategies built exclusively for this niche, tested across 80+ businesses.
Why most headshot photographers
stay stuck
Talented photographers, mediocre businesses. The gap between great work and a great income is almost always a marketing problem — not a photography problem.
- Invisible on Google. Potential clients search “headshot photographer [city]” every day — and find someone else.
- Undercharging for exceptional work. Pricing below the market, attracting price-sensitive clients who don’t value the craft.
- Relying entirely on word-of-mouth. No consistent inbound system — revenue is unpredictable and every slow month is stressful.
- Missing corporate clients entirely. Law firms, financial advisories, and tech companies are paying $8–25k/year for headshots — to someone else.
- Using generic marketing advice that doesn’t fit. Advice built for wedding photographers, retail brands, or general small businesses simply doesn’t apply to headshot studios.
The headshot photography market has specific dynamics that generic marketing consultants don’t understand — the local SEO structure, the B2B buyer psychology, the pricing architecture, the corporate sales cycle, and the community referral networks that drive volume in each niche.
I’ve spent 10 years building and testing marketing systems specifically for headshot photographers — first in my own studio, then across 80+ photographers in 14 countries. I know exactly what works, in what order, and how fast to expect results.
Every service built
for headshot photographers
No generalised marketing advice. Every strategy is built specifically for the headshot photography niche, tested across 80+ businesses in real markets.
How the engagement works
From the first call to a self-sufficient marketing machine — here’s the five-stage process every engagement follows.
Real results from real
headshot photographers
Numbers are the only honest metric. Here’s what working together has produced across 80+ headshot photography businesses.
View All Case Studies →$1,200 → $8,400/mo
in 5 months
Sarah was fully booked at $150/session with no path forward. We repositioned her studio, rebuilt her pricing, rewrote her website, and built a local SEO strategy targeting corporate clients in Chicago’s financial district.
$1,800 → $9,200/mo
in 5 months
David had zero corporate clients and assumed they were out of reach for a solo studio. We built a dedicated corporate page, restructured his B2B pricing, and launched a LinkedIn outreach system targeting HR managers at law firms.
Page 9 → Page 1 Google
in 4 months
James had excellent work and a beautiful website but ranked page nine for “headshot photographer London.” We fixed critical technical SEO issues, rebuilt his keyword architecture, and optimised his Google Business Profile from 40% to 100% completion.
$150 → $480/session
in 4 months
Maria was charging $150/session with price-sensitive clients and no referral system. We repositioned her studio for LinkedIn professionals, restructured her copy and pricing, and launched a referral partnership system with career coaches and profile writers.
What headshot photographers say
“I’d been stuck at the same revenue for two years. Within five months I’d tripled my session rate, landed two corporate accounts, and had a waitlist for the first time in my career. The ROI is genuinely insane.”
“Within four months I was ranking first for ‘headshot photographer London’ and my enquiry volume had increased by over 300%. I now turn away clients I would have begged for a year ago.”
“What I appreciate most is how specific the advice is to headshot photography. Not generic business coaching — actual strategies for this exact niche. The pricing restructure alone was worth 10x the consulting fee.”
I didn’t start as a consultant.
I started as a photographer.
For six years I ran a headshot photography studio in New York City. By year four it was fully booked six weeks out and my average session rate had tripled. Other photographers kept asking how. In 2018 I closed the studio and went full-time as a marketing consultant — exclusively for headshot photographers. I’ve since helped 80+ studios across the US, UK, Canada, and Australia grow their revenue, rank on Google, and land the clients they’d previously assumed were out of reach.
Common questions about working together
I work exclusively with headshot photographers — no other niches, no split focus. The headshot photography market has specific dynamics that generic marketers don’t understand: the local SEO structure, the B2B corporate buyer psychology, the LinkedIn professional market, the actor headshot community, the pricing architecture. A generalist applies templates that take months to prove ineffective. I apply a system tested across 80+ headshot businesses that I know works in your specific market.
Quick wins — Google Business Profile optimisation, pricing restructure, referral systems — can produce measurable results within 30 days. SEO rankings typically improve significantly within 3–4 months and reach full maturity at 4–6 months. Corporate client acquisition through LinkedIn usually produces first conversations within 60 days. I’m always transparent about what each strategy delivers and when — you’ll never be left wondering what’s happening or when to expect results.
Ongoing consulting retainers range from $800–$2,500/month depending on scope. Project-based work — website strategy, SEO audits, pricing restructures — is scoped individually. I discuss all options on the free strategy call once I understand your specific situation. Most clients see a clear positive ROI within 60–90 days of starting, and the strategies we build together continue generating returns long after the engagement ends.
Yes. I work with headshot photographers across the US, UK, Canada, Australia, and beyond. The core marketing principles apply across English-speaking markets — though I always account for local search behaviour, competitive landscape, and market-specific pricing dynamics. I have experience ranking photographers in London, Sydney, Toronto, and dozens of US cities. Calls are available across EST, GMT, and AEST time zones.
The most common failure mode is a generalist applying strategies that don’t fit the headshot photography niche. The LinkedIn outreach mechanics, the corporate positioning requirements, the SEO keyword architecture, and the pricing psychology that headshot buyers respond to are all specific to this market. The free strategy call is specifically designed to give you a clear sense of whether my approach is different from what you’ve tried before — before you spend anything.
My work is most effective with photographers who have established their craft and have some client experience — typically 1+ years of active headshot photography work. The strategies I build require a portfolio to market and a foundation to optimise. If you’re very new to headshot photography, the free guide at /headshot-photography-marketing-consultant/ is the best place to start.
Still have questions? Let’s talk about your business specifically.
The free strategy call is the fastest way to get answers that are relevant to your specific situation — your market, your niche, your current stage.
- ✓30 minutes, completely free
- ✓Your site reviewed before the call
- ✓Clear priority plan, yours to keep
- ✓No obligation, no pressure
Your headshot business deserves
marketing that actually works.
Book a free strategy call. I’ll review your website, your rankings, and your current positioning — and give you a clear plan for what to fix first, whether we work together or not.
Response within 24 hours · Available across EST · GMT · AEST